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How many opportunities do you get to make a first impression?? …exactly!

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For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer.

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Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to read, comprehend, and remember. 

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Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year.